In the case of processing personal data for the purposes of direct marketing, does the legal entity need to obtain prior express consent from the subject of personal data for any type of direct marketing, regardless of whether it involves profiling related to direct marketing?

According to Article 94 of the ZZLP, the processing of personal data for the purposes of direct marketing, including profiling to the extent that it relates to direct marketing, is permitted only if the personal data is processed after the subject of personal data has given express consent (Article 11 of ZZLP).